So, you may have noticed — podcasts are kind of a big deal these days.
Over the last few years, alongside music streaming services such as Apple and Spotify, podcasts have revolutionized the way we listen to and consume audio content. If you are anything like me, you are an avid listener of a wide array of podcasts — podcasts that deal with a multitude of topics. And that makes sense, no? We all have a lot of things we’re into.
Back in the day, as you know, we had limited options — whatever was on terrestrial radio, we listened to. That, of course, is no longer the case.
So what are the reasons for this explosion of podcast popularity?
Well, for one, there is the advancement of technology. Technological advances make it extraordinarily convenient for someone to start a podcast about a topic they are interested in. So easy, in fact, that anyone can start a podcast these days from the comfort of their own home. If you are the one listening to the podcast, it is easy to download and listen to the content on your way to or from work, or at the gym. Once the podcast has been downloaded to your phone, there is no need for a Wi-Fi connection, so you can listen anywhere — even underground in New York City’s subway system. And if you have used New York City’s subway system, you know you should have your headphones on at all times while you are there.
Then there is the element of conversation. If you are listening to a podcast with at least two people on it, you are simply listening to a free-flowing, exchange of ideas. At its heart, that is what a podcast is — a conversation between old or new friends.
And who doesn’t love good conversation?
Now, if you are thinking of starting your own podcast and will be flying solo, this should not dissuade you. Not in the least. While we all enjoy to listen to a pleasant chat, we enjoy passion just as much. Whatever you are passionate about — collecting stamps, Star Wars, Star Trek, music, film, football, racquetball, basket weaving, sewing, crocheting, gardening, vegetarianism, and more — you will find a following. Simply put, no matter what you are into, you will find someone who shares your passion and will be interested in listening to you speak. Nobody is more exciting than the person speaking on something they are passionate about.
Besides, think about someone such as the late Casey Kasem, one of the most recognizable voices and personalities in the history of radio. He was at the helm of two syndicated, solo programs, America’s Top 40 and Casey’s Top 40, and we could never get enough of him. We all kept coming back to him for his storytelling, music selection, and distinguishable, soothing voice.
You do not have to be the next Casey Kasem, but the idea is this — one voice is enough to make a difference. One voice is enough to be remembered.